Sperry Tree Care
BOSSTORQUE Project Hub
Sperry Tree Care · Q2 2026
📌 PINNED
Inbound Requests by Week — 6-Year View
Dec 2019 – Apr 2026 · 329 weeks · QBO + Jobber · Rolling averages · YoY comparison
Open Report →
Q2 2026 · Consolidated Growth System · SOW BT-STC-Q2-2026

BOSSTORQUE Project Hub — Sperry Tree Care

Your single source of truth for the Q2 engagement.
Every report, deliverable, document, and status update lives here. Bookmark this page — it stays current as work progresses.
SOW: $17,000
Contract: BT-STC-Q2-2026
Phase Zero: June 1, 2026
Updated: April 30, 2026

Reports & Deliverables

All
WS1 · Security
WS2 · Email
WS3 · Meta & Site
WS4 · Automation
May 11, 2026
Master Marketing Rules
14 sections · Brand voice, accuracy, species, CTAs, promos · May 11, 2026
Open Rules Doc →
May 11, 2026
Q2 Email Campaign — Full Copy Review (All 12 Emails)
Complete copy for E6–E13 (club) and C1–C4 (commercial). Subject lines, preview text, full body. All accuracy rules applied. Ready for Jason’s review before Kit build phase.
WS2
View Copy →
May 4, 2026 — ⚠️ URGENT: sends May 7
Email 3 Approval — Spring Pruning Special
WS2 Club Email 3 ready to paste into Kit 23982498. Priority scheduling removed. One decision pending: 15% member discount bullet — keep, replace, or remove?
WS2
Review →
Decision needed
May 4, 2026
Email 5 Approval — Spring Giveaway Drawing
“You and a neighbor could both win $500 in free tree care” — Kit stub TBD (new stub needed before paste). Target May 7.
WS2
Review →
Awaiting Kit stub
April 30, 2026
Q2 Punch List & Session Summary
Running punch list across all workstreams — completed items, in-progress, and next actions. Updated after every session.
WS1WS2WS3WS4
Open →
Live · Active
April 21, 2026
Q2 Giveaway Landing Page — Win $500 in Tree Care
Contest entry page live at sperrytreecare.com/q2-giveaway/. Email blast delivered 53.7% open rate and 23 inbound requests same day.
WS3
Open →
Live
April 21, 2026
Inbound Requests by Week — 6-Year View
Dec 2019 – Apr 2026 · 329 weeks of data · QBO + Jobber · Rolling averages and YoY comparison.
WS2
Open →
Live
April 30, 2026
Q2 2026 Project Status Report — All Workstreams
Full project status across all workstreams. WS3 fully built and pending launch approval. Updated April 30.
WS1WS2WS3WS4
Open →
Live · Active
April 30, 2026
Campaign Approval — Spring Meta Ads
All 3 campaigns built (Lead Gen, Retargeting, Local Awareness). Native 9:16 images, 29-zip targeting, 35–65+ audience. Pending Rob/Michele approval to launch.
WS3
Review →
Pending Rob Approval
April 28, 2026
Meta Campaign Build Report — Q2 2026
Full build summary for all 3 Meta campaigns: Lead Gen, Retargeting, and Local Awareness. Images, targeting, copy, and approval page documented.
WS3
View Report →
April 13, 2026
Spring Pruning Landing Page — WS3 Meta Ads
Campaign landing page for Meta paid traffic. Spring pruning urgency messaging, ISA-certified arborists, free estimate CTA.
WS3
Open →
Live
April 12, 2026
Email Template Design Preview
All 9 WS2 emails upgraded to the new template design. Preview the full sequence formatting and brand treatment.
WS2
Open →
April 12, 2026
Meta Ad Creative Board
Feed, Story, and Carousel creative for all three Meta campaigns. All ad variations shown in final format.
WS3
Open →
April 12, 2026
UTM Attribution Stack
Kit/Meta UTM taxonomy and tracking architecture. Ensures all campaign traffic is properly attributed.
WS3
Open →
April 12, 2026
Kit Sequence Paste Guide
Step-by-step UI paste guide for building the WS4 email sequences in Kit. Includes all copy, settings, and timing.
WS4
Open →
April 11, 2026
Meta Ads Campaign Plan — Q2 2026
Full campaign strategy for Q2 Meta advertising — objectives, audience targeting, budgets, and campaign structure across three campaigns.
WS3
Open →
April 11, 2026
WS4 Automation & Zapier Design
Estimate Warmup and Club Welcome automation architecture. Zapier webhook design, Kit sequence triggers, and Jobber integration flow.
WS4
Open →
April 9, 2026
WS1 Security Hardening — Summary Report
All security hardening completed: malware removal, pirated plugin replacement, SSL/DNS lockdown, user audit, UpdraftPlus cloud backup, nginx config hardening.
WS1
Open →
Complete
April 9, 2026
WS1 Security Hardening — Detail Checklist
Item-by-item security hardening checklist with completion status, risk ratings, and implementation notes for each control.
WS1
Open →
Complete
May 1, 2026
WordPress Headless Access — Setup & Reference
Application Password configured for sperrytreecare.com REST API. Headless curl patterns, Wordfence allowlist, Elementor data update workflow, and key page IDs.
WS1Ops
Open →
Reference
April 2026 · Live
WS2 Campaign Performance Dashboard
Live email campaign metrics for the Q2 lead nurture and club welcome sequences. Open rates, click rates, and subscriber growth.
WS2
Open →
Ongoing
March 2026
Q2 Project Roadmap
High-level roadmap for the Q2 Consolidated Growth System. Workstream sequencing, milestones, and Phase Zero deliverables.
WS1WS2WS3WS4
Open →
May 2026
Marketing Accuracy Reference
Single source of truth for all Sperry marketing — hard accuracy rules, approved copy, brand voice, EAB facts, image standards. 90 NotebookLM sources.
WS2WS3
Open →

Documents & Presentations

📄
Signed SOW · BT-STC-Q2-2026
Consolidated Growth System · $17,000 · Signed Mar 26, 2026
View →
🖼
Stock Image Gallery
121 CC-licensed arborist images · Climbing, Pruning, Rigging, Storm Damage, USDA FS, PNW Urban Canopy · Apr 30, 2026
View →
🖥
Sperry Brand Style Guide
Colors · Fonts · Voice · Ad Copy Framework · Apr 13, 2026
View →

Questions or Comments?

Reach Jason directly or post in the Sperry reporting channel

🌐 bosstorque.ai ✉ jason@bosstorque.ai 📞 541-514-2521 💬 #sperrytreecare